Gill Sans Fatigue

I have Gill Sans fatigue. Its increas­ing ubiq­uity might merely be the result of my increas­ing aware­ness of var­i­ous type­faces, con­fir­ma­tion bias, or some­thing else, but every­where I look, there it is. On all of the Col­liers Ostendorf-Morris for-lease signs (and there are a lot of those in down­town Cleve­land) on ban­ners adver­tis­ing lux­ury lofts, on signs in hall­ways, on busi­ness cards, on the side of com­mer­cial vans, on plaques and dis­plays at the Museum of Nat­ural His­tory. Everywhere.

What used to be my favorite font is now played out (or has been and I’m just now notic­ing). I still like Eric Gill’s work, though. And by work I don’t mean the fact that he slept with his sis­ters, daugh­ters and fam­ily dog. I mean his type­faces, wood­block prints and sculpture.